Welcome to Nagoya, Japan’s third-largest city—where ancient samurai heritage meets cutting-edge industry, and everyday life unfolds with quiet authenticity.

Unlike Tokyo or Kyoto, Nagoya is not a city shaped by tourism—it’s where people live, work, and carry on centuries of cultural traditions. This makes it the perfect place to experience the real Japan—beyond the crowds, beyond the ordinary.

Located in the heart of the country, Nagoya is easily accessible by international flights and the bullet train (shinkansen). It serves as the ideal gateway to explore the Japanese Alps, Nakasendo Trail, Shirakawa-go, Takayama, Ise Shrine, Mt. Fuji, and beyond. From preserved post towns to remote villages, sea views to alpine landscapes, all are within easy day-trip reach from Nagoya.

Nagoya offers a rare balance: it’s a city with its own unique cultural identity—from samurai legacies and craftsmanship to bold local cuisine—yet it also brings together the essence of Japan as a whole. Here, you can experience a wide range of traditional Japanese culture in one place, without needing to travel across the country. Whether it’s a traditional tea ceremony, indigo-dyed textile workshop, a banquet with geisha, or exploring hidden local neighborhoods, Nagoya offers a surprising depth and variety of experiences—all deeply rooted in authentic local life.

At Discover Nagoya, we offer a wide range of tours—from cultural workshops and historical walks to nature escapes and exclusive private experiences. Each tour is designed with care, led by knowledgeable guides, and rooted in Nagoya’s distinctive lifestyle and spirit.

We believe Nagoya is not just a stopover—it’s a destination in its own right, and it’s waiting to be discovered.

Whether you’re here for the first time or returning for a deeper look, explore Nagoya through our curated tours—and make it your own.

If you don’t see your dream experience listed, just let us know. We’re happy to help you create a personalized tour.